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A Buyer’s Guide to CRM Functionality
By Clare Kaufman

Customer Relationship Management (CRM) software brings customer data into focus, allowing businesses to sharpen their customer service, sales, and marketing initiatives. From big-picture snapshots to individual customer details, CRM offers versatile data management on demand. Each solution offers a unique palette of features defined by four essential functions: sales, marketing, support, and analytics.

Sales Force Management
Sales Force Management applications free the sales team to focus on what they do best, and leave the administrative tasks to the computers. Sales force automation covers everything from routine paperwork to sales lead distribution and tracking.

Pivotal’s Technology-Enabled Selling eliminates some of the “friction points that slow down the sales force,” such as data entry and paperwork (proposals, contracts, faxes, etc.)
Entellium’s eSalesForce is a sales contact management tool that not only tracks sales but also automates lead distribution through a customized lead-scoring system.
Oracle’s Siebel CRM On Demand includes a powerful analytic tool to help sales reps manage their current accounts.

 
 
 
 
 
 

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