Hard Lessons from CRM Experience: Six Mistakes to Avoid
Many business professionals consider customer relationship management (CRM) the new frontier in marketing. Despite widespread integration of CRM technologies across the globe, companies are still learning how to adopt and adapt new CRM applications, and how to choose systems that best align with their respective business needs. While some businesses have ventured into CRM territory unscathed, others have stumbled and been forced to re-evaluate their strategies to avoid repeat mistakes......Read about CRM Six Mistakes to Avoid...

Six Ways CRM Software Earns Loyal Customers
Although the Web has made it easier for some companies to attract new clients, many can still perform better over the long run by developing a fanatical devotion to customer service. In today’s hyper-mediated markets, repeat business and personal referrals offer lucrative sales opportunities. Marketing experts point out six specific ways that CRM solutions help companies grow--and maintain--customer loyalty.......Read about Six Ways CRM Software Earns Loyal Customers...

CRM Checklist: What to Know Before You Buy
There's a CRM solution for every business. But which one is best for yours? With so many variations on sales force management, marketing automation, and analytics, it can be difficult to settle on one. This checklist breaks down the five steps to finding a CRM system worthy of your investment. 1. Know Your BusinessVetting the vendors will come more easily once you know what you’re looking for. Start the CRM selection process at home, consulting with potential stakeholders in each department. What are their specific requirements? What are strengths and weaknesses in the current business protocol, and how might a CRM system offer support?.....Read about What to Know Before You Buy...

CRM Portals: Get Information to the People who need it the Most
This white paper provides as basic definition of a Portal, and then details the key characteristics of a CRM Portal, a Portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals, Customer, Partners, and Employees. Examples are provided of kind of information that can commonly be entered, updated and accessed from each of these types of CRM Portals........Read about CRM Portals...

A Buyer’s Guide to CRM Functionality
Customer Relationship Management (CRM) software brings customer data into focus, allowing businesses to sharpen their customer service, sales, and marketing initiatives. From big-picture snapshots to individual customer details, CRM offers versatile data management on demand. Each solution offers a unique palette of features defined by four essential functions: sales, marketing, support, and analytics.........Read about Buyer’s Guide to CRM Functionality...