The salesperson knows
everything about the prospect thanks to an established SFA or CRM system.
She knows her company
Five Ways BPM Can Improve Complex Sales
Turning Prospects into Customers
2
can fulfill the order thanks to an established SCM or ERP system. But does she know that the preferred
copier vendor is offering special discounts on the copier model the prospect wants until the end of this
month, or that her company just started offering more attractive payment terms for customers who come
over from a particular competitor? She wants to put the company’s best foot forward and provide the most
competitive quote possible, but the business process for generating that quote is not managed or welldefined.
As a result, she and the sales support team struggle to collaborate with paper forms, e-mails,
spreadsheets, and other tools. It takes longer than necessary to generate the quote and there is a higher
likelihood that the quote does not represent the best her company can offer. This inefficiency not only
raises costs and lowers productivity; it increases the risk that she will lose this business.
Improve customer on-boarding processes with BPM
If your organization faces customer on-boarding process challenges, BPM technology presents the
opportunity for significant, measurable improvement. BPM improves customer on-boarding by filling the
gaps between your SFA/CRM systems and processes and your SCM/ERP fulfillment systems and
processes. Specifically, BPM enables: |